Oetzmann & Co.
London; upholsterers, furniture makers (fl.1848-c.1930)
Founded in 1848 in Hampstead Road, near Tottenham Court Road, Oetzmann marketed themselves as furniture makers for all rooms in the home, sometimes using the slogan of ‘Furnish Throughout’. The 1871 Post Office Directory recorded the firm as upholsterers at 67, 69, 71 & 73, Hampstead Road. The craftsman file for Oetzmann in the Department of Furniture, Textiles & Fashion, V&A, includes a bill head of 1882, which described the firm as cabinet makers, upholsterers, bedding manufacturers, house furnishers throughout. Showrooms were at 67, 69, 71, 73, 77 & 79 Hampstead Road; Cabinet Factory at Albion Works, Drummond Street; Bedding Factory at Eagle Works, Hampstead Road, London. An advertisement of the firm in the Illustrated London News Christmas Number, 1893 claimed that they were ‘the largest proprietary furnishing establishment in the world’ and featured illustrations of bamboo furniture including upholstered settees, couches, corner fitments, chairs and screens. A pair of brackets of ebonised wood, turned and painted and mirrored, made by Oetzmann & Co. about 1886, was formerly in the Charles and Lavinia Handley-Read collection. The firm seem to have been one of the preferred sellers of bankruptcy stock in the late 19th century. In 1888 the firm advertised the sale of purchases from the bankruptcy stock of Brew & Claris, and in 1896 they handled the sale of the ‘entire stock of Messrs. Frank Giles & co. removed from 50, 52, 54 & 56 High Street, Kensington… at immense reductions’. In 1908 they sold the stock of furniture belonging to both Graham & Banks Ltd of 445 Oxford Street and A. R. Smee of 139 New Bond Street. Their catalogue of c.1897 included reprints of magazine articles by M. F. Frith on How to Furnish a House for £250 and £120. In 1901 the form was involved in a legal dispute with Lefever (possibly Alexander Lefever & Co. of 227, 229 & 231 Old Street, City Road) over the matter of copying of images in a catalogue.
Sources: Kirkham, Mace & Porter, Furnishing the World. The East London Furniture Trade 1930-1980 (1987); Bennett, Shapland & Peter Ltd of Barnstaple. Arts & Crafts Furniture (2005); Heal, Sir Ambrose Heal and the Heal Cabinet Factory 1897-1939 (2014).